Digital Marketing Is Bound To Make An Impact In Your Business
In an era where everyone has an access to the internet, marketing has shifted from word of mouth to digital. There are hardly any billboards and every company increased their online presence.
According to Pew Research Center, about three-in-ten U.S. adults say they are ‘almost constantly’ online. That means the number of online shoppers and Social Media users has increased everyday.
Whether you are a small business owner, a large corporate organization, or just a solo-marketer, you must understand the fundamentals of digital marketing.
Master digital marketing and I promise you that you will capture attention.
I think of digital marketing as a tree with many branches. Some of the branches of digital marketing are: Email Marketing, Social Media Marketing (SMM), Content Marketing, Affiliate Marketing, and Search Engine Optimization (SEO).
Just to save time, I will only cover three of widely digital marketing strategies that you can use to increase growth and brand awareness.
Email Marketing
Email marketing is one of the most effective strategies that companies use to communicate with the customers. How often do you stay in touch with your followers and customers?
Since the holidays are coming up, I encourage you to send an appreciation email and thank your customers for being faithful to you.
There are many ways to build connections with your loyal customers. Reminders, newsletters, and announcements are some of the strategies to attract and sell your products.
Content Marketing
Content marketing is the creation and distribution of content directly to your audience. It is one of the oldest forms of marketing and many of the large corporations use it everyday
In content marketing, you have to tell your story. What is the mission and vision of your brand? How are you different from your competitors?
With your story, you can build a strong relationship with your customers and increase reputation. Your brand awareness should be the most important contents assets. It must authentic and organic.
To develop the best audience out there, blog posts are some of the ways to get lead conversions and turn strangers into customers.
Social Media Marketing
Nowadays, there is an increase in Social Media and I believe it is a perfect time to promote your brand, drive traffic and generate leads for your business.
Medium is a great platform to advertise your services and there are a lot of intellectual minds that will read your contents.
In many of the Social Media platforms, you can easily target specific audience and instantly get results. For example, Facebook Business Manager is an effective tool for any businesses to target multiple clients across different countries.
To summarize digital marketing, I developed a technique that I hope you can use for your business.
Attract > Convert > Close > Captivate
